The Mission: To raise awareness and inspire action for childhood cancer initiatives
Every day, approximately 36 children are diagnosed with cancer. Pediatric cancer remains the leading cause of death by disease in children and the incidence of invasive cancer in children is up 29% in the last 20 years. Despite the need for progress and resolution, childhood cancer awareness and, thus, financial support has not reached the same national level as other cancer awareness campaigns. Numerous childhood cancer foundations and hospitals work judiciously on treatments and therapies; however, since most organizations work independently, no one umbrella of awareness exists to unite efforts and elevate a rising tide of attentiveness and call to action childhood cancer needs and deserves.
In order to turn the tide and achieve the kind of success necessary to create a wave of optimism for the children and families affected by childhood cancer, a strong, unifying brand is essential for the national market. Gold In September® (G9) will be the catalyst for change. With gold as the national color for childhood cancer and September (the 9th month) as the recognized National Childhood Cancer Awareness Month, the G9 Project combines impact with simplicity. A national campaign will raise much-needed awareness by encouraging people to take action. The end result will, ultimately, lead to the development of new childhood cancer therapies and initiatives across the country and bring us closer to cures.
The concept for the G9 Childhood Cancer Project was created by Annie, an 11-year-old who saw the nation turn pink in October and became determined to turn the world gold in September for kids battling cancer.
Traveling around the country for various treatments with her twin brother Jack, who was battling pediatric cancer, Annie was eyewitness to the critical need for advancement. Annie said, “When a child is diagnosed with cancer it affects the family and the community. It's devastating. My goal is to get everyone thinking about and wearing gold in September so we can bring an end to childhood cancer.”
In addition to the national goals of the G9 Childhood Cancer Project, Annie is developing opportunities for kids to help kids through school, community, and extra-curricular endeavors with the idea that if everyone gets involved, a wave of hope and possibility will be felt.
Though Annie’s brother, Jack, passed away in August 2012, his spirit propels her. She said, “If everyone stopped being positive and helpful when things didn’t go their way, no one would make a difference. I’m determined to make a difference for kids with cancer.”
Annie and her twin brother Jack were happy, healthy children until Jack was diagnosed with a Stage IV, high-risk form of pediatric cancer called neuroblastoma in September 2005. Jack successfully battled through initial treatments that included high-dose chemotherapy, surgery, radiation, and immunotherapy. By Summer 2006, Jack and his family were effectively on the road back to a "normal" life.
Unfortunately, Jack's disease relapsed in May 2007. Subsequent relapses every year forced Jack and his family to travel the country in pursuit of new treatment options. Jack heroically battled cancer for more than 6 years and 11 months finding his ultimate cure in heaven on August 27, 2012.
The Formula: To raise awareness of childhood cancer and inspire action so that every child everywhere can defeat childhood cancer.
To accomplish its global mission of raising awareness of childhood cancer and inspiring action for every child diagnosed, the G9 Project is committed to the long-term financial success of its partners and openly encourages donors to continue their current philanthropic support while inspiring a groundswell of new contributors to be a part of the childhood cancer solution. Donations made directly to the G9 Project will be distributed in two ways:
Every Child: To help every child diagnosed with cancer now and in the future, funds will be distributed to the Children’s Oncology Group EveryChild Initiative in order to test and tissue bank cancer cells from every child in North America who is diagnosed with cancer. Having an international tissue bank is crucial for childhood cancer researchers everywhere in North America so they can create and test new therapies.
Everywhere: To help children everywhere fighting pediatric cancer, funds from the G9 Project will also be distributed to the G9 Centers of Excellence located across North America. The G9 Centers of Excellence will use the funds for pediatric cancer care and research.
Visit Children’s Oncology Group’s website to learn how they’re making a difference in children’s lives.
All hospitals that are members in good standing of the National Cancer Institute supported Children’s Oncology Group (COG) shall be eligible to be a G9 Center of Excellence and participate in the G9 Project. Each eligible hospital must certify that it also meets each of the standards listed on the G9 Center of Excellence Criteria. Distribution of funding to the G9 Centers of Excellence is based on the following formula: the number of new patients with any type of pediatric cancer diagnosis in the past calendar year at the individual G9 Center of Excellence divided by the total number of new patients with any type of pediatric cancer diagnosis at all G9 Centers of Excellence.
The Brand: The G9 Childhood Cancer Project is the first of its kind.
The G9 Childhood Cancer Project is the first of its kind. G9 is a national effort to raise awareness and financial support for childhood cancer research and the development of new treatments. The primary purpose of the G9 brand and fundraising model is to elevate, with the help of our G9 Project Partners, the understanding of the great need for increased resources for childhood cancer research at all levels (local, regional, and national). The G9 Project is committed to the long-term financial success of its partners and openly encourages donors to continue their current philanthropic support. This altruistic model of branding and philanthropy is unique in serving the needs of childhood cancer efforts by focusing on all children … fighting all cancers … in all regions across the country with a golden umbrella of optimism for the future.
The most important way that you can support the G9 Childhood Cancer Project is by turning the world gold in September, which will raise awareness, inspire action, and increase support for childhood cancer. Please continue your current philanthropic support. Those motivated by our efforts to become a part of the childhood cancer solution can become involved with the G9 Project as an individual, group, or corporation. Please contact us to learn how you can become involved.
“The past 40 years have demonstrated the remarkable return on investment to be gained in collaborative scientific research. Now we must leverage current scientific opportunities and invest the resources needed to develop more effective, less toxic therapies, thereby improving outcomes for all children with cancer.”